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domanda
I tried to remove the label from the bottle, it would have been perfect as a sheet, on the back it was white I could also write the names of the guests, the restaurant, the date, I tried but with regret I couldn't.
The night brings counsel
The next morning, when I woke up I found the idea , a business card for bottles of wine, remember the name, the company and other information can be noted on the back.
It was enough to make sure that the label was detachable, very simple to make, it was necessary to patent it and then it was sold.
Winedress.b
In the drawer, The idea seemed good to me, but the work, the family, the commitments, meant that it remained in a drawer in good company with my other ideas.
Milan, 2007
Poligrafica S. Faustino SpA has conceived and patented a new wine label which represents an important novelty in the world of oenology. Its name is MemoWine® .
Trovato.Che
Trova 2.Che
2010, too many years later, I was always in a restaurant, and I had lunch with my partner at the time, a good restaurateur, I explained my idea to her and she found it interesting; strengthened by the feedback I had from the first and only person to whom I spoke about the idea, I decided that the time had come to carry on the project and to patent “ Winedress ”.
It is a self-adhesive back label that allows the end customer to tear off the central section, on the back of which the miniature of the front label and other relevant information relating to the wine are printed. The obvious advantage is to facilitate the memory of the wine drunk and to leave the final customer with a useful reminder to make the next purchase. A memory of wine that turns into a full-blown business card, containing all the information necessary to establish an interesting customer-producer relationship.
I was both pleased and regretted, pleased because actually " Winedress " was a good idea, this was to the comfort of my intelligence, regretted because I could certainly have realized it, but even more sorry because I will never be able to say and prove that I had the idea had 20 years earlier.
Reopening my drawer of ideas and intuitions, always pleased and anxious about their future, I realized that standing still was a loser and I had to find a way to set them in motion.
risposta.Che
rispo 2.Che
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